FOR BUSINESS | gamescom: 23.–27.08.2023 ONL: 22.08.2023

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Further participation possibilities

Find and book the right offer for you!

Be there! With a wide range of different participation options, you can showcase your brand perfectly and benefit from the reach of gamescom, the world's largest event for computer and video games.

On-site in Cologne or digitally!

Gamescom now

Digital Partner Package

Become part of gamescom now, reach an international audience with our comprehensive live streaming program and present yourself in EPIX.

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gamescom event arena

gamescom event arena

Present your brand in the gamescom event arena - the largest and most elaborate stage at gamescom!

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gamescom Opening Night Live

gamescom: Opening Night Live

The spectacular live show powered by Geoff Keighley is the place for your new announcements and world premieres.

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Live streaming

gamescom live streaming program

The comprehensive live program from the heart of the exhibition halls offers the perfect platform for your news and games.

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gamescom now & EPIX

gamescom now is the platform for your trailers, live streams and announcements. At gamescom EPIX, fans interact with content and can earn epic rewards. Learn more about how your brand can get involved.

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Advertising options

Advertising options

Our advertising opportunities give you the chance to get in front of interested parties, visitors and influencers before, during and after the show.

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On-site sponsorships

gamescom cosplay

You will find all information about our on-site sponsorships shortly in our overview.

Guaranteed integration of your livestreams and events into the stage of the gamescom now homepage

gamescom now

Maximize your visibility during gamescom with the gamescom ultimate upgrade! No visitor will miss your games.

  • Highlight your livestreams and events with the guaranteed integration into the stage of the start page.
  • Due to the best placement you will achieve the highest possible visibility.
  • Present yourself with up to two livestreams or events per gamescom day.
  • Events can be, for example, title announcements and first trailer releases during the gamescom period.

Guaranteed integration on the gamescom now homepage

  • We feature one highlight video or trailer per product in the permanently, prominently visible "Featured Videos" category on the home page.
  • Your company logo appears in the prominently placed category "Featured Partners" on the start page.

Advertorial integration in the gamescom studio

  • Integrate your contribution in the gamescom studio (DE & EN) in consultation with our editorial teams and become a permanent part of the show.

Featured content in the main navigation

  • Place your title first in the main category "Games".
  • This way, no visitor of gamescom now will miss your top title.
  • Integrate further titles in the respective genre categories at first position to place them as THE games of gamescom.

gamescom now ultimate upgrade

Your news at first glance

  • Integrate up to 3 highlight news of your product and partner pages daily in the newsfeed of the start page.

Enhanced product and partner pages

  • Design eye-catching product and partner pages with individual color schemes, adapted to your CI.
  • Present up to 15 of your products. (instead of 5)
  • Enable fans and those who want to become fans to register for your newsletter directly on your product pages. A separate module is available for this purpose.
  • Get up to 5 accesses to the content management system, so that several teams can work on your product pages at the same time.

Book your sponsoring in our gamescom show formats & gamescom now

gamescom: Opening Night Live 2022

Over 2 million viewers watched the all-digital Opening Night Live in 2020 and 2021. This year, Geoff Keighley again put on a unique show for new announcements and world premieres in front of a live audience in Cologne and millions online.

  • 30 world premieres
  • 2,200 people live on site in Cologne
  • Around 2.3 million simultaneous views
  • More than 12 million videos on demand
  • 1,600 co-streaming channels

Choose from our various sponsorship opportunities

Advertising opportunities on gamescom now

gamescom now

Exclusive banner advertising on gamescom now

While millions of gamers worldwide visit gamescom now, banners are the best way to target your message to our community.

Benefit from the high visibility and global reach of gamescom now.

Become a sponsor of our digital communities

The Heart of Gaming does not beat without our various communities.

With our own events and activations at gamescom now, we are once again offering a platform for fans of retro games and items, the cosplay scene and those interested in family-friendly games. With your brand you can become part of these communities.

Your advantages as a sponsor of our gamescom communities:

  • Headsponsoring: The cosplay village/the retro area/family&friends will be named after you ("Powered by / presented by")
  • Integration in pre-event communication (e.g. newsletter, website, social media)
  • Integration in a press release before the event
  • Integration in the livestream program (can be individually designed, e.g. through moderator notes or overlays)
  • Scope of further integrations can be selected by arrangement (e.g. social media competitions, integration of gamescom studio, banner advertising on gamescom now, stand-alone newsletter and much more)

Price per headsponsoring: tbc

Smaller sponsoring options are also possible.

You didn't find the right offer? Or are you interested in product placements in our shows and events? Contact us now to learn more about our customized and individual sponsorship opportunities!

Contact us via email

Contact us:

Christian Herfurth

Christian Herfurth
Sales Manager
Tel. +49 221 821-2880
Write an e-mail

Jannis Holzapfel

Jannis Holzapfel
Sales Manager
Tel. +49 221 821-3828
Write an e-mail