FOR BUSINESS | gamescom: 21.–25.08.2024 ONL: 20.08.2024

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gamescom now & gamescom biz

The platforms in comparison

You can choose from various digital possibilities for participation as an exhibitor at gamescom. Decide where you wish to present yourself depending upon your target group and your content: on gamescom now, on gamescom biz, or on both platforms.

Go directly to:

gamescom now

gamescom biz

gamescom now: the digital content hub for everyone

Starting in August, the gamescom website undergoes a transformation, becoming the content hub gamescom now. It's the go-to place for gamers and fans worldwide to access the latest trailers, videos, and exhibitor information, watch live streams, keep up to date with announcements and create a personalized gamescom schedule of their favorite events. ​

This is your opportunity to reach a global audience and increase your presence in the games industry – bevor, during and even after the event. ​

In 2023:​

  • Over 9.3 million page impressions ​
  • More than 144,000 registered users ​
  • Use of the event planer by more than 177,000 people

Why gamescom now?

gamescom now

At gamescom now you reach fans worldwide with your games and products. You also increase your findability and relevance among the most important actors of the gaming industry.

This year, gamescom now offers new, exciting features and improved presentation possibilities for you and your brands, for example:

  • Cool content formats like, for example, survey mechanisms for requesting direct user/visitor feedback.
  • Emphasis of special content through badges (award, ONL Games, etc.).
  • Optional participation in an integrated queue system, through which playing slots can be awarded at your stand

...and much more.

gamescom now package

Included for entertainment area exhibitors


  • Usage permission of the ‘gamescom’ brand
  • Presence at official gamescom website gamescom now
  • Great additional opportunities (EPIX participation, gamescom award, participation in gamescom studio and other cooperations according to availability)


Booking available soon

gamescom now premium

Requirement: gamescom now package
Limited availability: 25 packages


  • Extended visibility on official ​website gamescom now​
  • Logo carousel and multiple newsfeed integration​
  • Extended product pages on gamescom now​
  • Newsletter and press release mentions​
  • Banner placements on ​official website​
  • Social Media integration​

Price: EUR 10,000 (free for exhibitors with area of more than 600 sqm). For non-exhibitors: EUR 15,000

Booking available soon in the gamescom media shop

gamescom biz: the official B2B platform

gamescom biz is the official B2B platform for trade visitors, exhibitors, and media representatives of gamescom, devcom, and gamescom asia. As a central digital hub, it offers you a variety of networking features, helps you with event preparation and follow-up as well as on-site during your trade fair visit.

gamescom biz is available as an app and as a desktop version.

All information about gamescom biz can be found here

In 2023:​

  • 37,000 gaming professionals were added as attendees ​
  • 96,000 messages were exchanged ​
  • 3,000 meetings scheduled ​
  • and more than 5.500 badges scanned onsite. ​

Why gamescom biz?

gamescom biz

  • Networking: gamescom biz facilitates networking at gamescom. You can exchange messages, connect with trade visitors and other exhibitors in advance, schedule and confirm appointments, ask questions, and plan meetings in the business area via the platform.
  • Reach: you can present your company, products, and services digitally before, during, and after the trade fair and thus considerably increase your reach.
  • Lead generation: our company, product, and people database allows you to perform AI-powered searches to find new business partners. Thus you can already generate new leads before the trade fair. On-site, you can use the scanning feature to capture new contacts easily and quickly and save them in your lead list.
  • Lead reporting: the special lead reporting feature benefits you as an exhibitor. The relevant leads of your entire team are gathered in a company pool list conveniently and securely. Your lead ROI can be directly measured so you save time. Thanks to the "Reporting" feature, you have your complete lead list in view at all times.

gamescom biz package

Included for business area exhibitors


  • Company Profile on the digital platform gamescom biz
  • Lead tracking & reporting - onsite & online
  • Personal profiles for all team members
  • 10 entries: Product/project presentation, job advertisement or give-away
  • Networking before, during & after the event


More info about the gamescom biz app

gamescom biz premium

Limited availability: 10 packages


  • Premium listing of the company profile on the gamescom biz digital platform (instead of standard)
  • Unlimited number of product and project presentations, job advertisements on the job board or giveaways
  • Push notification to all users in gamescom biz before the event
  • Social media posting "gamescom presents ..." on the LinkedIn profile of the event
  • Rotating branded app splash screen gamescom biz community app
  • Rotating banner on gamescom biz homepage
  • Embedded logo in the business area Advertising on site

Price: EUR 8,500 (free for exhibitors with area of more than 600 sqm)

Booking available soon in the gamescom media shop