FOR BUSINESS | gamescom: 21.–25.08.2024 ONL: 20.08.2024

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gamescom now & gamescom biz

The platforms in comparison

You can choose from various digital possibilities for participation as an exhibitor at gamescom. Decide where you wish to present yourself depending upon your target group and your content: on gamescom now, on gamescom biz, or on both platforms.

Go directly to:

gamescom now

gamescom biz

Platforms in comparison

gamescom now: the digital content hub for everyone

An exceptional state prevails when gamescom takes place - also at the gamescom website! The site transforms into the content hub gamescom now for the duration of the trade fair.

At gamescom now, gamers and fans can discover the latest trailers, videos, and information from the exhibitors as well as follow live streams and announcements. Here you will find the most exciting content revolving around the games world, and visitors can participate in gamescom events right up close.

Why gamescom now?

gamescom now

At gamescom now you reach fans worldwide with your games and products. You also increase your findability and relevance among the most important actors of the gaming industry.

This year, gamescom now offers new, exciting features and improved presentation possibilities for you and your brands, for example:

  • Cool content formats like, for example, survey mechanisms for requesting direct user/visitor feedback.
  • Emphasis of special content through badges (award, ONLGames, etc.).
  • Optional participation in an integrated queue system, through which playing slots can be awarded at your stand
  • And much more.

gamescom biz: the official B2B platform

gamescom biz is the official B2B platform for trade visitors, exhibitors, and media representatives of gamescom, devcom, and gamescom asia. As a central digital hub, it offers you a variety of networking features, helps you with event preparation and follow-up as well as on-site during your trade fair visit.

gamescom biz is available as an app and as a desktop version.

All information about gamescom biz can be found here

Why gamescom biz?

gamescom biz

  • Networking: gamescom biz facilitates networking at gamescom. You can exchange messages, connect with trade visitors and other exhibitors in advance, schedule and confirm appointments, ask questions, and plan meetings in the business area via the platform.
  • Reach: you can present your company, products, and services digitally before, during, and after the trade fair and thus considerably increase your reach.
  • Lead generation: our company, product, and people database allows you to perform AI-powered searches to find new business partners. Thus you can already generate new leads before the trade fair. On-site, you can use the scanning feature to capture new contacts easily and quickly and save them in your lead list.
  • Lead reporting: the special lead reporting feature benefits you as an exhibitor. The relevant leads of your entire team are gathered in a company pool list conveniently and securely. Your lead ROI can be directly measured so you save time. Thanks to the "Reporting" feature, you have your complete lead list in view at all times.

The platforms in comparison

Platform:gamescom nowgamescom bizEntry in the gamescom B2B website exhibitor directory
Who maintains the content? Exhibitors
entertainment area
business area
All exhibitors
Which package is included? Digital B2C Package Basic Digital B2B Package Basic Enthalten in Digital B2C/B2B Package Basic
What is the target group for the content?
  • Private visitors
  • Digital-only
  • Trade visitors with valid tickets
  • Exhibitor employees with valid tickets
  • Media representatives
  • Trade visitors and exhibitors
Where? To the exhibitor search
How will the content be played?
  • Browser
  • Progressive WebApp (mobile application)
  • Browser
  • Native Apps via AppStore and Play Store
  • Browser
  • Responsive
How do I log in? Koelnmesse account E-mail address from ticket purchase plus self-selected password Can be used without login
Where can I get help? gamescom biz Helpdesk (via Webedia Support) gamescom Media Shop